In the context of time, its linear perspective, this is the most important direction towards which the Coach should guide the Coachee.  This is where The client has considerable influence, as much depends on the Goals he sets, actions he takes, his attitude and motivation.   Setting Goals and planning actions is extremely important in the whole coaching process as it moulds the steps the Coachee will take in the future.  Many tools, interventions and questions have the purpose of designing the future life of the Coachee .  In certain cases the coach may ask The client about his past, but this happens seldom and only in justified situations.

The coaching process brings such change in the present that will lead to greater effectiveness of undertaken actions both in the near and distant future.